Wednesday, February 07, 2007

Boomers vs. Gen Xers... Part II

Here's another article, published Monday, discussing the Boomer vs. Gen Xer statistics.

It also talks about today's marketing and how the trend has shifted toward the younger, and ready for fun mom. Do you find that the media has portrayed us Gen Xer's accurately? What similarities/differences have you noticed between the two generations?

When my seventh grader confided that she loves the ''Moms have changed'' ad for the Nissan Quest minivan, which features sporty 30-somethings ready for fun, I think it was her tactful way of letting me know I'm an old-model mother. She's right that the baby-boomer brand of parent no longer predominates. According to ''Generation X Parents: From Grunge to Grown Up,'' a study recently published by the Boston marketing-strategy firm Reach Advisors, more than half (51 percent, to be exact) of kids under 18 now have mothers and fathers who were born between 1965 and 1979, the cohort once known as ''slackers.'' And if there's one thing these Gen-X parents can't stand, the strategists report, it's the boomer ''soccer mom'' label and the bossy bustling it connotes. Nissan has gotten the message: ''More sunlight for kids. More moonlight for parents,'' promises another Quest ad (touting the Skyview roof). Sounds lovely -- leisurely, cozy, even sexy -- doesn't it?

Read the rest...

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