Tuesday, February 17, 2009

Stories of Extraordinary Caregiving

CVS/pharmacy Announces National Contest for Stories of Extraordinary Caregiving Second Annual “For All the Ways You Care” Contest

Invites Participants to Share and Celebrate Accounts of Caregiving


CVS knows how much time you devote to being a mother and caregiver, I wanted to let you know that CVS/pharmacy announced a “For All the Ways You Care” contest as a way to celebrate and honor caregivers in America. An esteemed panel of judges will select ten finalists that will be honored for their inspirational stories at a luncheon and luxury weekend in New York City in May. In appreciation for their commitment to caring, nine finalists will each receive $10,000 and the grand prize winner will receive $25,000 from CVS/pharmacy.

Last year’s grand prize winner, Judy McAtee, has fostered 30 children, is a mother of 12 including 10 adopted children, and has provided counsel for 18 families going through the adoption process. Judy is not only an advocate for children, but also their education. As a result of caring for a child with special needs, she was forced by circumstance to examine the virtues of home-schooling. Seeing the merits of home schooling, over the past 15 years she has taught every grade from Pre-K to 12th grade and has tutored children other than her own. You can view a video of Judy’s story here: http://www.forallthewaysyoucare.com/archive/

Youcan go to http://www.forallthewaysyoucare.com/ to join the community of caring and submit their stories through March 1st. Below is a release for your reference.

WOONSOCKET, RI, January 29, 2009 – CVS/pharmacy, the nation’s leading retail pharmacy, today announced its second annual “For All the Ways You Care” contest created to celebrate and honor caregivers across America.

CVS/pharmacy invites caregivers and others to submit stories of caring online at www.ForAllTheWaysYouCare.com, a growing community that strives to celebrate the unsung caregivers in our society. The site provides a forum for people to share a story about someone who has touched their life or how they personally have touched another's.

“CVS/pharmacy is committed to caring for women and those they care for. We are pleased to see the For All the Ways You Care community continue to grow as people exchange stories and discuss all aspects of caregiving,” said Rob Price, senior vice president, Marketing and Advertising, CVS/pharmacy. "Thousands of stories have been shared on ForAllTheWaysYouCare.com since it launched last year, and we continue to be truly amazed by the selfless devotion demonstrated by so many caregivers.”

From the stories submitted from October 5, 2008 through March 1, 2009, CVS/pharmacy and an esteemed panel of judges will select a group of finalists and ultimately a grand prize winner whose stories best represent a nurturing spirit and dedication to others. The finalists will be honored for their inspirational stories at a luncheon and luxury weekend in New York City in May. In appreciation for their commitment to caring, nine finalists will each receive $10,000 and the grand prize winner will receive $25,000 from CVS/pharmacy.

Panelists selecting the winners include Lee Woodruff, author and wife of ABC News Correspondent Bob Woodruff; Dr. Roseanna Means, founder of Women of Means, a program of volunteer doctors who provide free medical care to homeless women and children; Tina Sharkey, BabyCenter chairman and global president; and Rosemary Ellis, Good Housekeeping editor-in-chief. The members of the panel have also posted their own personal caregiving stories on www.ForAllTheWaysYouCare.com.

“I am privileged to be part of this growing campaign,” said Woodruff. “Our family continues to receive an outpouring of love and support, and I am grateful to help give back by honoring special caregivers across America.”

To join the community of caring and enter the For All the Ways You Care contest, please visit: http://www.forallthewaysyoucare.com/ .

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates more than 6,800 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://www.cvscaremark.com/ .

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